{"id":59,"date":"2022-01-20T10:43:53","date_gmt":"2022-01-20T10:43:53","guid":{"rendered":"https:\/\/strategicplansystem.com\/\/?page_id=59"},"modified":"2023-03-07T15:10:57","modified_gmt":"2023-03-07T15:10:57","slug":"mps","status":"publish","type":"page","link":"https:\/\/strategicplansystem.com\/?page_id=59","title":{"rendered":"SPS"},"content":{"rendered":"

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SCOPRI STRATEGIC PLAN SYSTEM<\/b><\/h1>\n<\/div>\n<\/div>\n<\/div>\n
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Per una consulenza in marketing strategico scegli SPS<\/span><\/b><\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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COS’\u00e8 STRATEGIC PLAN SYSTEM<\/span><\/h2>\n

[\/et_pb_text][et_pb_divider color=”#4646c4″ divider_position=”center” divider_weight=”3px” _builder_version=”4.16″ max_width=”90px” max_width_tablet=”13%” max_width_last_edited=”off|desktop” custom_margin=”15px|||” custom_padding=”|||” global_colors_info=”{}”][\/et_pb_divider][et_pb_text admin_label=”description” _builder_version=”4.16″ text_font=”||||||||” text_font_size=”20px” text_line_height=”1.8em” link_text_color=”#064789″ custom_margin=”30px|||” custom_padding=”|||” text_font_size_tablet=”” text_font_size_phone=”17px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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Strategic Plan System, \u00e8 un software gestionale che permette:<\/span><\/span><\/span><\/span><\/span><\/p>\n<\/blockquote>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.16″ _module_preset=”default” custom_padding=”||25px|||” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Pianificazione delle attivit\u00e0” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Targhettizzare il marketing” use_icon=”on” font_icon=”||divi||400″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Fare azioni di sistema.” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.17.6″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”||||||||” text_font_size=”20px” text_line_height=”1.8em” link_text_color=”#064789″ custom_margin=”3px|||||” custom_padding=”|||” text_font_size_tablet=”20px” text_font_size_phone=”17px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Attraverso Strategic Plan System, le imprese possono accedere ai meccanismi della pianificazione di marketing, seguendo il percorso offerto dal software. Si tratta di un percorso di compilazione, basato su domande a diverso livello di complessit\u00e0, che si conclude con la realizzazione di un vero e proprio documento di pianificazione capace di raccogliere e organizzare dati quantitativi, informazioni qualitative e propositi di azione.<\/span><\/span><\/p>\n

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Inoltre, il software offre la possibilit\u00e0 di accedere a contenuti formativi di supporto – testuali, audio e video – attraverso i quali si specificheranno obiettivi, finalit\u00e0 e significati della singola domanda.
<\/span><\/span>I quesiti da compilare faranno capo a cinque macro domande alle quali\u00a0 \u00e8 necessario rispondere per capire quale strada dovr\u00e0 intraprendere la propria impresa.\u00a0<\/span><\/span><\/span><\/span><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Chi siamo” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Dove siamo” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Chi vogliamo essere” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Dove vogliamo andare” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Come ci andiamo” use_icon=”on” font_icon=”||fa||900″ icon_color=”#0a71b3″ icon_placement=”left” _builder_version=”4.16″ _module_preset=”default” header_font=”Open Sans||||||||” header_font_size=”18px” header_letter_spacing=”1px” header_line_height=”1.1em” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” module_id=”efficacia” _builder_version=”4.16″ background_color=”#064789″ da_disable_devices=”off|off|off” box_shadow_style=”preset1″ global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Lato|700||on|||||” header_2_font_size=”40px” header_2_line_height=”1.3em” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

DIETRO A UNA SOLUZIONE C’\u00e8 SEMPRE UNA DOMANDA BEN POSTA<\/span><\/h2>\n

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LE DOMANDE A CUI DIAMO UNA RISPOSTA<\/span><\/h2>\n

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CHI SIAMO<\/h4>\n

Per realizzare un piano di marketing bisogna mettersi davanti a uno specchio e farsi qualche domanda sull’identit\u00e0 della nostra organizzazione, conoscerne a fondo la struttura in termini di modalit\u00e0 operative, procedure e risorse.
Sapere ” Chi siamo” significa arrivare a riconoscere quali sono i punti di forza e le debolezze che caratterizzano l’organizzazione. In questo processo si chiama in causa la storia dell’organizzazione, la sua vision del futuro.<\/p>\n

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DOVE SIAMO<\/h4>\n

Le imprese non si muovono in un contesto statico da plasmare ma interagiscono con il sistema: da un lato modificandone il profilo, dall’altro subendo influenze e condizionamenti.
Quando si analizza l’ambiente esterno occorre essere consapevoli che alcuni suoi elementi costitutivi rappresentano variabili rispetto alle quali l’azienda non esercita alcun potere di intervento. La sfida, quindi, \u00e8 quella di individuare le variabili pi\u00f9 significative con l’obiettivo di simularne l’impatto sul settore, sullo scenario competitivo e sulle scelte strategiche e di business dell’impresa.\u00a0
Questo e gli altri temi presentati in questa sezione sono approfonditi all’interno del software “Strategic Plan System”.<\/p>\n

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CHI VOGLIAMO ESSERE<\/h4>\n

La strategia aziendale rappresenta il modo in cui l’imprenditore intende agire per ottenere determinati obiettivi alla luce di uno specifico contesto interno ed esterno.
In questo senso, l’impresa deve lavorare sempre su alcuni elementi basilari:<\/p>\n

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  • la vision: ossia i valori di riferimento che l’azienda vuole esprimere nel lungo periodo;<\/li>\n
  • la mission: ossia gli strumenti necessari per realizzare quella specifica idea di impresa;<\/li>\n
  • le risorse e le competenze: ossia lo stock complessivo di abilit\u00e0 e di beni materiali e immateriali di cui l’impresa pu\u00f2 disporre;<\/li>\n
  • gli obiettivi: ossia i traguardi concreti, accessibili, realistici e temporizzati che l’impresa si impegna a raggiungere.<\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/strategicplansystem.com\/wp-content\/uploads\/2022\/03\/chivogliamoesserenew.png” title_text=”chivogliamoesserenew” align=”center” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”doveandiamo” _builder_version=”4.16″ _module_preset=”default” background_enable_color=”off” custom_padding=”34px|||||” bottom_divider_color=”#f5f9fb” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.16″ _module_preset=”default” max_width=”1531px” custom_padding=”8px|||||” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#7e7f94″ text_font_size=”18px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”|600|||||||” header_2_text_color=”#7272ff” header_2_font_size=”19px” header_4_font=”Lato|700||on|||||” header_4_text_align=”center” header_4_text_color=”#064789″ header_4_font_size=”34px” header_4_letter_spacing=”1px” header_4_line_height=”1.7em” background_enable_color=”off” custom_margin=”||12px|||” custom_padding=”23px|40px|14px|40px||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” animation_starting_opacity=”100%” text_orientation_tablet=”” text_orientation_phone=”left” text_orientation_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    DOVE VOGLIAMO ANDARE<\/h4>\n

    Tracciare una rotta e ipotizzare una destinazione \u00e8 un’attivit\u00e0 fondamentale per lo sviluppo dell’impresa.
    In questo processo corre sempre distinguere tra strategia e tattica, anche se si tratta di due momenti del viaggio fortemente interconnessi.
    Per strategia si intende un piano d’azione di lungo periodo impostato e realizzato in base ai contenuti della vision aziendale.
    La tattica, invece, rappresenta il metodo, gli strumenti e i mezzi utilizzati per conseguire gli obiettivi connessi alla vision, alla missione e alla relativa strategia.\u00a0
    Questo e gli altri temi presentati in questa sezione sono approfonditi all’interno del software “Strategic Plan System”.<\/span><\/p>\n

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    COME CI ANDIAMO<\/h4>\n

    Attraverso il MARKETING MIX, l’impresa riesce ad articolare l’offerta aziendale, che deve essere coerente con la strategia aziendale.
    Il marketing mix parte dalla combinazione di quattro elementi: il prodotto, il prezzo, le promozione e la distribuzione. Ovviamente non si deve commettere l’errore di pensare il marketing mix come qualcosa di statico e di valido senza aggiornamenti, aggiustamenti e revisioni. Niente, infatti, \u00e8 pi\u00f9 pericoloso per un’impresa che rimanere immobile in un contesto che vive di un dinamismo sempre pi\u00f9 vorticoso.<\/p>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/strategicplansystem.com\/wp-content\/uploads\/2022\/03\/comeciandiamonew.png” title_text=”comeciandiamonew” force_fullwidth=”on” _builder_version=”4.16″ _module_preset=”default” box_shadow_style=”preset1″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    SCOPRI STRATEGIC PLAN SYSTEM Per una consulenza in marketing strategico scegli SPS COS’\u00e8 STRATEGIC PLAN SYSTEM Strategic Plan System, \u00e8 un software gestionale che permette: Attraverso Strategic Plan System, le imprese possono accedere ai meccanismi della pianificazione di marketing, seguendo il percorso offerto dal software. 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